Digital Marketing Agency Melbourne
Discover how simplistically effective digital marketing services can be with your free growth strategy and consultation today.
Digital Marketing Services
From huge corporations to small business ventures, we provide tactful, results driven digital marketing services that drive growth to companies of all shapes and sizes across Australia.
Get Free StrategyInbound digital marketing costs 62% less per lead.
According to the recent Hubspot state of inbound marketing report, your cost per lead is reduced by 62% when investing into inbound digital marketing strategies instead of outbound. If you are yet to press go on digital marketing, now is the time.
Enquire NowI highly recommend Digital Next. The team is outstanding and the results have been a complete game-changer for my business.
Tom M @ VR Laser
We distill the messy middle of marketing.
The modern digital marketing purchasing funnel is a complex journey with multiple touchpoints consumed before an active purchasing decision is made.
By first distilling how your customers arrive at this purchasing decision, our digital marketing experts based in Melbourne & Brisbane will deploy digital marketing strategies that follow parallel with what your customers are actively seeking on the internet. It starts with the search intent and ends with CRO.
Stop foraging in the dark for crumbs left by your competitors and start actively hunting for new customers with Digital Next today.
“When you buy cheap, you buy twice. There’s no discount worth taking where quality web design is concerned.”
Questions?
Here are some of the most frequently asked questions we receive about our digital marketing services. If you have any further questions, please do not hesitate to contact our team.
Contact Us →Absolutely, we would love to meet up and for you
to visit our offices. Harvesting strong
relationships plays a large part in delivering
superb results. Although we work with businesses
across Australia - often remotely - you can find
our digital marketing company in both Melbourne
& Brisbane.
To arrange a face-to-face meeting, simply
contact us on or visit our contact
page to complete a quick form. If you
not yet a customer and are interstate, we can
arrange a video conference before arranging to
meet face-to-face once we are in command of your
marketing strategy.
For directions to our digital marketing agency
in Melbourne, please use the link below:
Firstly, let's get one thing straight. There is
no such thing as the best digital marketing
agency in Australia. Sure, there are plenty of
superb agencies that could claim this title,
however, every agency has strengths and
weaknesses. A handful of growth charts and some
testimonials does not make you the best in the
industry.
However, while we refuse to classify ourselves
as the "best digital marketing agency", we are
extremely proud to be highly regarded across
Australia. As one of Melbourne's leading digital
agencies, we attribute this success to our
honesty, performance and ability to cohesively
blend cross-channel digital marketing
strategies. We listen, we act, and we continue
to strive for perfection.
We are the type of digital agency that seriously
puts performance first and will often turn down
campaigns when we do not feel that we can be
allowed to perform at our best. It's a
reputation thing (read our Google
Reviews).
So, if you are still looking for the best
digital marketing agency in Australia we
recommend that you give us a call on +61 (03) 9699
4585 today.
Absolutely. Strategy is at the core of everything
we do. More often than not, depending on how
widespread your digital marketing campaign will
go, we will have multiple digital strategies
that cohesively work together to tackle the
various stages of your customers purchasing
journey.
From customer
acquisition to customer retention, you
will work with our entire team of digital
marketing experts to cultivate a sales funnel
that drives consistent and sustainable growth.
While some clients prefer for us to simply
advise from afar, other customers will rely
solely upon our digital marketing experts to
take command of the entire strategy. So, no
matter what stage you are at with your business
we can help.
In addition, unlike other digital marketing
companies, we do not use templated proposals.
While a lot of what we do is similar across
clients and industries, every business is
unique. In fact, it is your uniqueness that
makes for the perfect starting point with your
strategy!
Digital Next plays heavily within the space of
search marketing. While we could be classified
as a full service digital marketing company, we
will always advocate targeting 'ready to
purchase' customers first. However, that does
not mean that we do not give value to retention
or top of funnel strategies. Here's some of the
digital marketing services we offer across
Australia.
- SEO Marketing.
- Local SEO Services.
- Backlink Acquisition.
- Blog Writing Services.
- Google Ads Management.
- Google Remarketing Services.
- Google Shopping Management.
- Bing Ads Management.
- Facebook Ads Management.
- Facebook Remarketing Services.
- Website Development.
- WordPress Hosting.
- WordPress Security Services.
Now whilst that may seem like a lot to handle, the types of digital marketing services we will recommend for your business will solely depend on your current market prominence. Not all digital marketing channels will yield phenomenal returns for your business and therefore choosing the right type of digital marketing is critical to ensuring success.
When you contact our team, we will discuss your business at length and determine which channels should be your staple operations and which channels should be experimental. By the end of the call, you will have a clear idea of how digital marketing plays out for your business and what to expect. From here, we will then devise a digital marketing strategy and growth roadmap that clearly outlines the steps that need to be taken to deliver growth.
There is no fixed cost for digital marketing
services. Do not be suckered into thinking that
cheap digital marketing packages will get the
job done, because they won't.
The rate that digital marketers charge will vary
depending on the service they are providing and
the experience they bring to the table. As a
general rule of thumb, most agencies will charge
anywhere between $75 to $150 per hour for
national digital marketing services. Although,
premium agency partners will charge north of
$150 per hour. The rate really depends on the
expertise, the work that needs completing and
whether you are targeting local or national
demographics.
Despite this question being answered using
hourly rates, it is important to note that the
majority of digital marketing experts charge a
fixed campaign management fee or retainer.
Ultimately, you are paying for time and
materials with any third-party software costs
baked into this fee or charged separately.
Therefore, the majority of digital marketing
campaigns can be broken very easily down into a
fixed management fee which provides you with a
fixed amount of management hours.
The above said any digital agency worth their
salt will be starting conversations with you
surrounding return on investment rather than
cost. The cost of digital marketing does not
matter when you are making great returns and
this is where the conversation should begin.
Assess the quality of your marketing by looking
at the dollars you make in return, rather than
the dollars that you outlay upfront.
No. We do not offer digital marketing packages in
the traditional sense of a one-size-fits-all
approach. However, we do package up our
solutions into 6-monthly strategies with a fixed
investment attached to achieve growth. So, I
guess you could call this a digital marketing
package.
Although some of our packages may be similar to
other businesses, the nuances of the
deliverables we will action will vary from
company to company. For example, our monthly
blog writing packages come with 3 core options
to choose from. Yet, the outcome of what we will
deliver will vary depending on your industry.
For example, a law firm will require vastly
different types of blog articles compared to a
marquee hire company. So yes, we do offer
digital marketing packages but do not be fooled
into thinking we take a one size fits all
approach.
No. We do not guarantee results and for good
reason.
Some digital marketing companies make false
promises. Others are too reluctant to back
themselves. For us, we sit very comfortably in
the middle. While we would be lying to you by
saying that you are absolutely guaranteed to get
digital marketing results, we have not yet
failed to make a return on investment for our
customers.
So, rather than promising the moon and only
reaching the clouds, we would rather work with
you to establish a series of KPIs that are
measurable and achievable. For this, we believe
we are one of the most down to earth and
realistic digital marketing agencies in
Australia. In fact, we actually pride ourselves
on under-promising and over-delivering, which
you will see from some of our Google Reviews.
What you will get from Digital Next will be a
series of realistic objectives that we will
commit to across every campaign. None of these
will be false promises and the majority of these
will put a smile on your face at the end. Then,
once we hit those objectives we go again. There
is no such thing as a rest day at Digital Next.
Digital marketing is a journey and we are ready
to take that journey with you.
Discover what that journey looks like by for
your business giving us a call on +61 (03) 9699
4585 today.
Absolutely. We provide monthly reports alongside
regular communication in between. In fact, we
would steer clear of any digital marketing
agency that does not provide transparent
reporting. Just because we are technically an
”outsourced marketing” function, that does not
mean that we cannot seamlessly form as an
extension of your in-house marketing
team.
Further to this, not only do we report on the
actions taken, every report is bespoke to you.
Sure, we use some tools to harvest data to save
some time, however, we are not going to just
chuck you a templated report and let you figure
the rest out for yourselves. Data without
context is absolutely useless and our experts
are completely adept at transforming data into
constructive actions.
A full-service digital marketing agency is a
company that offers expertise across the entire
spectrum of digital marketing. Of which, the
digital marketing services they provide will
enable your business to simultaneously grow your
market share across a number of digital
marketing channels. The types of services you
can expect from a full-service digital marketing
agency include web design, social media, search
marketing, value articulation, remarketing and
the list just keeps going.
While a lot of agencies claim to be
”full-service”, you should always check to see
whether they are actually providing digital
marketing services that span the entire
purchasing journey of your customers. If they
are not acquiring new traffic, nurturing
existing traffic, recapturing lost traffic and
offering client retention services, then, they
are not a full-service digital marketing agency.
In addition, where a lot of agencies fall short
is that they offer full-service marketing
packages but do not have expertise in absolutely
every discipline. Therefore, it is also
important that you qualify the people that you
are working with and make sure your account
managers across each digital marketing channel
are experts within the field.
Digital Next pays respects to the Traditional Owners of the land upon which we work and learn. We pay respect to elders past, present, and future. Our staff acknowledge that they live and work on Wurundjeri, Woiwurrung, Bunurong, Yugarabul, and Wadawurrung lands. We are in support of a treaty.